Offer for TCO Group · November 2026
RnB Winter Ball.Let's fill Birmingham.
More ads, a working pixel and your own customer list in Meta, so every pound you spend finds a buyer.
bp pulse LIVE, 10 December · The O2, 13 DecemberCarl Ström and Carl-Adam Stråberg
The engine
Built on data.Made to be seen.
Six years of making and testing ads at volume. Now for every show you put on sale.
★
NominatedSwedish Content Awards 2026
★
GrammisCarl-Adam Stråberg, creative director
10.11xAverage return on ad spend10.11 in revenue for every 1 spent on ads.*
68+ MSEKTracked sales for clientsIn campaigns run by Adsome.*
12,000+Ads deliveredFilm, stills and variants at volume.
70+Five-star reviewsOn Google and Trustpilot.
WORKED WITHCASTELLUMHBO MAXUNIVERSALALECTA PENSIONUPPSALA UNIVERSITYMANCHESTER UNITED
What we heard
London is selling.Birmingham has stalled.
You spend about £300 a day on Meta, but it is not turning into tickets. We think the fix is more ads and better data, not more budget.
(01)Single digits a dayBirmingham needs double-digit sales a day to reach about 5,000 by 10 December.
(02)Four ads liveMostly text, below ten at a time, so Meta has very little to test.
(03)No pixel yetDaily reports from AXS and Ticketmaster, but Meta cannot see who buys.
(04)80K list unusedYour own customer database is not in Meta yet.
Adsome Film · TCO GroupFrom our call with Ket, 11 November 2026
The plan
Four moves.In this order.
(01)Access firstWe go through the ad account, pixel and Business Manager with you on a shared screen, before any money is spent.
(02)Pixel on AXS and TicketmasterWe talk to your account managers and connect the Meta pixel, so Meta learns who actually buys.
(03)Your list in MetaYour 80K customers become an audience, and a lookalike of the people most like them.
(04)20+ new adsVideo, stills and carousels from press photos, posters and YouTube. Then the budget moves to the ads that sell.
Adsome Film · TCO GroupAI only where it looks real and the artists sign it off
Galenskaparna · Gott och Blandat
Sold out. Again and again.
Adsome Film · TCO GroupClick a film to play
CONFIDENTIAL
Case 1 of 3
Galenskaparna.Gott och Blandat.
Ad management, short films and image ads per city.
Ad spend£37,294
Ticket revenue£381,989
ROAS10.24x
Adsome Film · TCO GroupMeta Ads Manager, campaign names blurred. Converted from SEK at 13.24 SEK per GBP
Smokie · The Legacy Tour
7 nights. 7 sold-out arenas.
Adsome Film · TCO GroupClick a film to play
CONFIDENTIAL
Case 2 of 3
Smokie.The Legacy Tour.
Ad management, short films and image ads per city.
Ad spend£13,340
Ticket revenue£110,518
ROAS8.28x
Adsome Film · TCO GroupMeta Ads Manager, campaign names blurred. Converted from SEK at 13.24 SEK per GBP
Christer Sjögren · The Best Of
Same show. Multiple formats for ads.
Adsome Film · TCO GroupClick a film to play
CONFIDENTIAL
Case 3 of 3
Christer Sjögren.The Best Of.
Ad management, short films and image ads per city.
Ad spend£5,609
Ticket revenue£26,773
ROAS4.77x
Adsome Film · TCO GroupMeta Ads Manager, campaign names blurred. Converted from SEK at 13.24 SEK per GBP
Price
A pilot per show. Ad money separate.
PILOT PRICE, ALL IN£950 per show and venueThe ads, the copy, the pixel and list setup, and running the account. Birmingham and London together come to £1,900.
NO COMMISSIONNo cut of your ticket sales.This is a pilot. If it works, we talk about the shows you have coming next year.
AD BUDGETYours, paid to MetaAbout £300 a day today. We put that same money to work, and more in a payday week is your call.
ARTIST SIGN-OFFYou approve every adNothing goes live before you and the artists have said yes.
REPORTINGPer showSpend and tracked ticket sales for Birmingham and London.
Adsome Film · TCO GroupPrices exclusive of VAT
What we need from you
Eight things.Then we start.
(01)Meta ad accountPartner access in your Business Manager.
(02)PixelThe Meta pixel or dataset the ads should use.
(03)Facebook and InstagramAccess to the TCO Group pages.
(04)Business ManagerIf it is a mess, we set it up with you on a shared screen.
(05)Ads and contentEvery ad, press photo, poster and clip you have for the shows.
(06)AI guidelinesWhat the artists allow, and what they do not.
(07)Customer listYour own database, as a CSV file.
(08)AXS and Ticketmaster contactsYour account managers, so we can set up the pixel.
Adsome Film · TCO GroupWe check the access with you first, before any spend
Next step
Birmingham first.Let's fill it.
Adsome Film · Skånegatan 101 · 116 40 Stockholm · adsome.io
(01)You say yesAnd send us the eight things on the list before.
(02)We check the access togetherA shared screen call through the ad account, pixel and Business Manager.
(03)Pixel, list and new adsYou approve every ad before it goes live, then we report per show.
Adsome Film · TCO GroupNovember 2026